Call customer, discuss goals, capture in bid.

Have specific terms, not broad generalizations. Get customer to focus, and then focus some more, and to be realistic.

Look at search logs to see current activity

Look at current state of medata and other applied SEO

Run searches in desired terms, see who wins.

Look at what they did to win.

Use wordtracker or Googles Keyword Research Tool or other means to see which of the search goals are worth an effort.

• Don't invest effort in something nobody searches for.
   
• Don't invest effort in a term they are bound to win anyway such as those with their name. This page, for example, would win a search for 'hotdoodlefunnyterm' because there just are not many references anywhere to this term.
  

Backup the site, then copy the site from its backup.

Don't just describe the image, fill the alt text with SEO terms.   No wasted words, consider the alt text to be for the eyes of the search engines only.

In general text, you can Insert/Edit image and set the Image Description.  Picture blocks have descriptions in the advanced tab.

Go to each page and edit its page properties. Set the "Page URL Alias" to be something with the core SEO term in it.

• Do use hyphens. Search engines are not humans. You might think the Freemonthyopnotherapist is "Fremont hypnotherapist", but to them it could also be "Free hyp the rapist".  Make it easy for the search engines - break up the words and take away the surprises.
  

SEO Level 1 - Embedded Search terms is the embedding of extra search bait (more relivancy) into a page such that humans overlook it while search engines notice it.

It is nice to have a place where all the SEO work can be found and easily edited.

Create a page (under home) for the SEO work. Page Name=[ SEO ] (with the brackets), "Page URL Alias"=seo, uncheck "Allow public access?". 

The very first text home/landing page tends to be the description shown in some search results, and probably counts extra SEO wise. It needs to be something tuned for search engines, not necessarily what you want to be shown first to humans. These instructions show you how to make first text filled with SEO noticed mainly by search engines

These instructions show you how to make first text noticed mainly by search engines, and for this text to be "twinkling" such that it varies each time the search engines examine the page.

Add a general block in the SEO page, no style, with explanation such as

The bottom of the page is a place for even more search bait. Sites on price plans that included Advanced SEO capabilities (currently all plans) have the ability to have extra SEOish areas at the end of the site.

Insert an articles block in bulleted view, set style to pink. Set "Summary" to intro+body, in view options click mouseover, intro only in pop-ups. Title: "Footer Terms seen on Every Page for Every Domain"

Insert an articles block in bulleted view, set style to pink. Set "Summary" to intro+body, in view options click mouseover, intro only in pop-ups. Title: "Footer terms, home page new session only"

Click edit header and footers. Block/copy block and copy as a mirror the block to the "Container" -- not to the "Container (All Pages)" -- after the footer in the Home page. In the mirror, unset the title, unset the pink style, use content rotate view.

The steps so far have been mainly to embed SEO terms into the home page, but do not forget about the other pages. If you have an El Paso Tennis Camp page you should use these same techniques to load it up with relevant search terms.

Once you have done SEO Level 1 you have embedded search bait into the tops and bottoms of pages. However, any particular page has the same balance of SEO terms every time it is seen.  If does not, for example, one time emphisize Fremont Stop Smoking and another time emphisize Newark Weight Loss.   It also shows the same content for all domains.    SEO Level 2 can cause the page, and the site title to change to focus on one set of terms over other permutations, essentially making hundreds of versions of the page.

Add a general block in the SEO page, no style, with explanation such as

SEO Permutations Hidden on the Landing Page
The next block, in pink, acts acts to generate N versions of your home page (where the block below is mirrored), each with one permutation from the article categories.

Under each catagory add articles each extremely and repeatively focussed on one SEO snippit.

Do all you can to win the search engine's attention on that snippit.

Note that a max of about 150 permutations seems to be all that works. Going much past that seems to cause all the permutations to be ignored.   Consider these values for 2 catagoies:

What if the catagories and articles were as follows:

Lets say that the text for each is as follows:

Note that when a generated permutation link is followed, the page title is changed to match.

For example, the link
  ?section=1&cid255=7_10_11&topic=Fremont+hypnotherapy+stress&ceoi=7-12-6

You may quickly find that adding the basic articles gets repetitious. 

Suppose your SEO text were as follows:

Fremont California in the East San Francisco Bay area is where in-person hypnosis sessions are held. Fremont is close to all of the East Bay Area. Fremont Central park makes a great hypnosis setting. Located in central Fremont California in the east bay area.

Level 'a' ended with "Now the same text can be used with each location. All you have to do it copy it everywhere.", but copying it everywhere can be tedious, and if you ever improve on the text you have to re-copy the improvements into each usage.

Level 'b' showed how you can copy articles by reference using the articles title as a substitution variable.  Well, the article will be shown in some permutation with articles from the other cats, and you can refer to the titles of those articles also!

What if the catagories and articles were as follows:

Lets say that the text for each is as follows:

In the above example, the permutation generator will generate links for

Fremont hypnosis
Fremont hypnotherapy
Newark hypnosis
Newark hypnotherapy

 
But unless one of these links is followed the mirror on the home page will only show the phrase "Terms".   What if you wanted the home page to show the "Newark Hypnosis" combination by default?    For that you need to set the Default SEO Article.

The syntax to reference the articles is
  {$category_name}
such as {$location}, {$service}, or {$need}.

We recommend using lower case category names.

You may also use {$title1} {$title2} etc, where these correspond to the first category (whatever it may be), the second category, etc.  However, we find that folks may get confused when they use these.

Even with the { copy_article } capability it can be tedious to insert these for a bunch of locations. However, articles that have been saved with a copy_article or insert_article contain a special "duplicate article" link that allows you to enter a list of article titles and cause the set of matching articles to be created.  

SEO Level 2 caused there to be N pages, each with an area filled with different permutations of search phrases. The permutations, however, are limited to that area.  You may be on the Fremont/hypnotherapy/weight loss version of the page, but the rest of the page does not particularly emphasize Fremont or hypnotherapy or weight loss.

When a link for a SEO permutation is clicked, it sets New York, interfaith, and weddings in the opened page to whatever had been the value for the first category, the second, etc.  (Not passed in is what those categories were called, that is why it is "term1" and not $catname)

Syntax: { $term1 text-to-use-if-not-set-by-other-means }
Whatever is in the brackets will be replaced by TERM1, if set. Otherwise the rest of the text will be used.

This syntax differs from {$categry_name} in that a default value can be assigned.  This default value is needed because sometimes the content will be shown without a SEO incoming link assigned term values.

SEO links reset the page title.
For example, this page's title is HotDoodle Support.

Unless you declare otherwise, SEO links set the page title to be their permutated article titles. A link to the article "Fremont" combined with article "Tax" becomes site title Fremont Tax.

As with the site title, the site description should fold in SEO term replacement.

SCS { TERM1 Utah} { TERM2 Air Conditioning repair and air conditioner service}: 30 highly experienced and educated employees offering great service at a fair price since 1982

As with the site title, the site keywords can fold in SEO term replacement.

New York,  Interfaith, New York  Interfaith, LDS CONTRACTOR, LDS CHURCH CONTRACTORS

Unlike site title, the keywords are NOT passed in via SEO generated link, so the only way it gets customized is to embed TERMs.

{ $SITE_TITLE } -- ala HotDoodle Support
   Whatever the current <title>value might be</title>
 
{ $SITE_DESCRIPTION }
    Whatever the current meta description might be. Here it is

Support guide for HotDoodle.com web sites.

 
{ $DOMAIN } -- ala hotdoodle.com 
    The current domain, just the name, no http added.
    Note: This support.hotdoodle.com site has special rules that overrode these expansions.

{ $URL } -- ala http://hotdoodle.com/?section=seo-checklist 
    The full current URL

For best SEO, the meta description should also be present in the page.  (It is not cler that the meta descrition has any impact anymore, but it is still a best practice to have ONE good description and to have it both as the meta description and on the page.)

Having a clean description with SEO in it both helps win SEO, and it helps win conversions.   Compare
  Offering bookeeping, payroll, audits in the East Bay Area including Milpitas, Newark, Union City, Hayward, Fremont .
to
  Offering Fremont Tax Preparation for 30 years.

Did you really read the first one, or did your eyes glaze?   How about the second one?   The more targeted the more attractive the description is for humans and for SEO.

The easiest way to obtain this is to use { $SITE_DESCRIPTION } as your introductory text -- this is suggested in the checklist for SEO level 2.   Now embed TERM references into this description (edit from Administration / Configure Site -- at least until you get into the domain specific SEO level.)

Now that you have a TERMs capability, go and embed it into the header and footer text you developed earlier.   These have the real advantage of matching the search.
   Tax preparation in Fremont

Look over your basic text and description and embed the TERMs usage.

Consider

New York Interfaith Contractors serving all your HVAC needs

The pages menu in the HotDoodle toolbar has a search engine view that shows the page without HTML. If you enter a search link into the form you will get a count of the number of occurances of the search terms, and the terms will be marked in the text.

SEO Level 3 caused there to be N pages, each with an area filled with different permutations of search phrases and where these selections were elsewhere on the page, causing extra emphasis on a particular term.  These are nice, but no permutation can turn a good page on air conditioning into a good page on heating, or a page on back country hikeing. What is best is if the page really were a heating page and the other really an air conditioning page.

Alternative home pages have two primary purposes: SEO and sale closing.

• In the case of SEO, landing pages count more than do regular pages, so having one with a specific set of keywords and matching content is likely to to place high in related searches.
  

The basic mechanics of creating alternative home pages is described here.

However, this leaves it up to you to create all the independent content on the pages. In practice, even with truly unique content there tends to be common content such as the address, logos, years in business, etc.    HotDoodle has a very cool clone page capability that allows you to blend shared and unique content within a copy.

You may now create pages under the [ Alt Home Page ] with whatever content you want, no matter how wildly different than the rest of the site or the normal home page.    You could even put a back country guiding page on a sheet metal site.

While you can go wild, most of the time you would not want to do so.  The alt home pages are not really there to turn a sheet metal site into a back country fishing site, they are typically there to focus the site such as between Fremont Gardening and Newark Pavers. These instructions are how to do this in a sane manner.

Even with truly targeted content, the alt home pages will tend to have some common content such as logos and addresses. It may be only the main intro text that differentiates the pages.  These procedures allow the easy creation of such pages.

SEO Level 5 is per-domain associations of landing pages, default search permutations, and site titles so that what one domain sees is truly different than what another domain sees.

SEO Level 5 requires that the site's price plan include Advanced SEO Capabilities.

You have a bunch of alternative home pages, each tuned to some particular customer message with corresponding overt, subtle, and even hidden SEO terms.  These will each take the place of the home page if ever visited, so now lets make them be visited.

What if the catagories and articles were as follows:

Lets say that you had two domains:

The examples use codes such as 1_4_7 which means article with id=1 combined with article with id-4 combined with the one with id=7.  That's great, but where do you find these ids to use them when setting preferences?

Consider in the above example fremont-hypnotherapy-for-stress.com with and without the "www".   By default, www.fremont-hypnotherapy-for-stress.com will generate SEO links to "www." form of its name and the non-www fremont-hypnotherapy-for-stress.com will have SEO links to the non-www form of its name.

With all of the generated SEO permutations, domain specific landing pages, TERM overrides, and domain specific permutation defaults it can be hard to be sure what the site is showing.

A HotDoodle utility directory can be found at http://s5.hotdoodle.com/utils

SEO Level 6 is a basic attempt to get off-site references to your site by causing other HotDoodle site to link to yours in exchange for your linking to them.

SEO Level 6 requires that the site's price plan include Advanced SEO Capabilities.

The section Join Link Exchange describes how to get other HotDoodle site to link to yours (and vice versa) in an attempt to draw search engine attention to each.

Joining link exchnages should be late in the SEO effort, and the choices you make for the link label should be closely tied into the SEO that domain will be presenting.

After making the site as relivent as possible to the desired search terms it is time to work off site to establish references to the site. This can be blogs, facebook or twitter posts, articles in other sites, or ???

ways

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