HotDoodle sites have a unique capability to have Alternative Home Pages. These pages take the place of the home page for a certain visitor. Somebody browsing into an auto repair shop with a search for Toyota might find a home page filled with how wonderful the shop is for Toyotas, and somebody who landed via a search for Fords might find a different page.
What makes these pages be "alternative home pages" is that they take the place of the home page. For the duration of that visitor's sesson, every time they go to "home" they get their particular alternative home page. The alternative home page will take the place of the standard home page in the menu and will share the same children pages.
Once an alternative home page is chosen for a session, that page is locked throughout the session. If a visitor were to close their browser and return to the site, they may encounter a different home page option.
To have several versions of your Home page may be strategically valuable to a business or organization. Alternate home pages may be used to deliver different or specialized messages. Also, they can be used to test the effectiveness of one page over another in converting your site guest into doing a specific action on your site. For example, submitting their email or clicking to read more.
Alternate Home page may also qualify you for more search hits. They are a great SEO (Search Engine Optimization) tool because you can have N home pages each filled with different search bait
Note: When working with alternative home pages, it is best to try multiple versions and track the effectiveness of each page with the HotDoodle site log. After the analytics have been studied, only then will you know which page is the best for use.