Search placement increases as more sites link into your site. HotDoodle sites can participate in automatic link exchanges with other HotDoodle sites. The domains for the site can be added to a link pool, and once added every site in the pool will instantly and automatically have 2 outgoing links to that domain with the search terms of your choice. Similarly, your site will link to theirs, but these links are done in a way that only web walkers (e.g. search engines) are likely to find them.