HotDoodle sites can have article blocks that combine search "bait". For example, if there were "location" search bait for Fremont and Hayward and "service" search bait for "weight loss" and "stop smoking", the combinations would be "Fremont Stop Smoking", "Hayward Weight Loss", etc. It is not just the labels that are combined, it is the entire blocks of serch bait. These combinations then become present on URLs the serch engines interpret as new pages, so in essence there would be a page dedicated to "Fremont Weight Loss", another to "Hayward weight loss", etc.